SPONSORSHIP

This year more than 3.3 million Americans will participate in cheerleading, and 1.3 million of these enthusiasts will cheer more than 60 days. Spirit sports have become much more than pom-poms and sideline cheers, and they attract young, passionate, committed athletes who are influencers among their peers.  Advertisers look to cheerleading as an effective way to reach enthusiastic, dedicated, and influential girls, especially within the 7 to 17 age range. Cheerleaders are considered role models, leaders, and trend setters among their school peers and local community. They are goal-oriented, achieve academic success, and are typically interested in enhancing their physical appearance. As such, cheerleaders are an ideal group for marketers to target within the youth segment. By partnering with UCDE, companies can gain access to cheerleading participants and activate marketing programs that harness the influence of these trendsetters.



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